e360sCalgary

e360sCalgary on Desktop
The Problem

Environmental 360 Solutions came to me with a site that was working against them. The design felt dated, pages were slow to load, and every screen was packed with so much text and imagery that visitors struggled to find what they actually needed.

The Approach

I rebuilt the site around clarity and speed:

  • Applied the StoryBrand framework to cut the copy down to what mattered, giving visitors a clear path instead of a wall of text
  • Optimized every image on the site, capping file sizes to keep pages light
  • Replaced decorative images with icons, adding visual interest without the load
  • Standardized layout and styling across every page for a consistent, professional feel
The Results
  • GTmetrix performance grade went from D to A
  • Page load times dropped significantly
  • Visitors can now find key content in far fewer clicks
  • The client was thrilled with the outcome
Skills Demonstrated
  • Web performance optimization, content strategy (StoryBrand), UI/UX design, responsive image handling, site-wide design systems
e360sCalgary GTMetrix Grade A
e360sCalgary Before Redesign e360sCalgary After Redesign
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