Hi, I’m Mercedes

Web Designer | Front-End Web Developer | WordPress Designer | HTML, CSS Expert | Project Manager | Graphic Designer | Divi Designer | Marketing + Virtual Assistant

My Services

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Give you a High-Quality Website

First impressions count. For competitive advantage, I can create for you a website that is both dynamic and attractive, which captivates visitors the moment they land on your site and leaves a lasting positive impression.

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Provide Organized Online Strategy

I will keep your business model and future organizational goals in mind while creating your site. Will ensure that it has all the essential features you need to successfully operate your business online in the long run.

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Ensure usage of Responsive Design Technology

Mobile is very important and I will make sure that your website look professional on smaller screens.

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Makes sure your website is SEO friendly

I will optimize your site so that everything, down to its architecture, navigation, and content layout, satisfies search engine guidelines. I only do On-Page SEO. NO LINK BUILDING (or Off-Page SEO) services.

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Satisfy Time Savings

Time is money in business and enlisting my services as a web designer will save you bucket loads because I’ll shoulder the responsibility for your web design project from start to finish – while you focus on the actual day-to-day running of your business.

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Establish Brand Consistency

I will understand the different assets of your brand including your logo, font, and colors of choice, and they will be able to use this in the best way possible on your website to showcase your company.

My Skillset

WordPress Designer

I use graphic design tools and skills to enhance the design and the visual presentation and look of a WordPress website. I am capable of using the various options and settings in a WordPress dashboard, and of using pre-made themes, pre-created plugins and the graphics, editing and optimization possibilities inside WordPress. I can use HTML, CSS, JS and jQuery libraries to customize the website look.

Website Design

I design by collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose.

Front-End Web Development

I convert data to graphical interface for user to view and interact with data through digital interaction using HTML, CSS, JavaScript/jQuery libraries.

Project Management

I am experienced in leading a team of individuals with creative and technical skills to create various projects for the web. As a project manager, my job is to help manage the entire life of the project, from conception to live online delivery.

On-Page Optimization

I can implement strategies of optimizing individual web pages in order to rank your website higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Article/Web Content Writing

I am not a writer by profession but I have experience in providing relevant content for websites.

Professional Education

PRODUCT PSYCHOLOGY MASTERCLASS. Use Psychology To Build Better Products. – In Progress
UX Foundations: Interaction Design. Using learned behavior by David Hogue (Applied Psychologist and Interaction/UX Designer) – Completed Jan 2024. View Certificate.
- Learning about the dimensions of interaction design, design thinking, design patterns, usability and accessibility, and more.

About Me

Hello! I’m Mercedes. I’ve Been a Web Designer since 2007

Experienced and results-driven Web Design professional with over 15 years in the industry, consistently achieving TOP RATED status on Upwork since 2016. I also spearheaded a 20% revenue increase in 2013 as a Co-founder of a web production company called Viiworks Inc. by implementing efficient company procedures and essential SEO processes.

My knowledge and skill to lead web and marketing teams as well as cultivate direct relationships with stakeholders, executive teams, and marketing/sales professionals has consistently led to the successful conception, visual development, and execution of projects, generating additional business opportunities.

Eager to leverage this wealth of experience and contribute effectively to help achieve business goals and creative projects in a web design role.

Positive: Professionalism, Quality, Responsiveness, Value

Mercedes is wonderful to work with! I highly recommend her. She helped me overcome technical difficulties and make my website stand out! Since her update, we’ve seen a strong increase in client form submissions and have gotten compliments on our website. I look forward to working with her in the future.

Nicole Bowdish

Check out Google Reviews

Fantastic work, follow up and communication. Great market research too, she took the time to understand my business and it made a huge difference.

Tim Gordon

Owner, Gordon Buys Homes

Her dedication in leading the team produced an incremental sales of 20% for calendar year 2013 . Despite the limited resources, Mercedes, single-handedly carried out the task in maintaining the page ranking of the clients.

Gabriel Torrecampo

Chief Operating Officer, Viiworks

She continually delivered results (even ‘rush projects’), showed genuine integrity, and has an eye for premium designs. It is my pleasure to recommend Mercedes Cruz as a top notch web professional.

Joshua Sciarrino

Owner, Refuge Design, and Ventier

View Other Testimonials

Featured Work

Landing Page Design in WordPress

Process Cleanup Signature Series

Time can easily be wasted when you work towards desired outcomes based on assumptions you have not yet tested or validated. This leads to the following undersirable results..

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