Brewing optimized digital experiences
through conversion-focused design, brand storytelling, and collaboration for conversion growth.
15+ years
transforming vision into websites and digital assets that build brand trust, connect, and convert.
150+
web and brand projects delivered
484% +
organic traffic growth achieved in just one year through targeted SEO strategies.
5-star ratings
from Google Reviews and Upwork clients for exceptional work, effective collaboration, and proven reliability.
Featured Work
Skills
Design & Visual Expertise
User Interface (UI) Design
Visual Design / Typography / Color Theory
Responsive & Mobile-First Design
Interaction Design (IxD)
Design Systems & Style Guides
Accessibility & Inclusive Design (WCAG standards)
UX Strategy, Research & Optimization
User Experience (UX) Design
Wireframing
Prototyping
Information Architecture (IA)
User Research & Usability Testing
Persona & Journey Mapping
Data-Driven Design / Analytics
Search Engine Optimization (SEO)
Information Gathering & Requirement Analysis
Collaboration, Business Impact & Client-Facing
Stakeholder Management & Cross-Functional Collaboration
Client-Facing Communication & Project Coordination
Brand Strategy & Storytelling
Project Management & Timeline Coordination
Mentorship & Team Leadership
AI & Design Innovation
Generative AI for Design Concepts (Figma AI, ChatGPT, Claude AI, MidJourney)
AI-assisted Prototyping & Wireframing
AI-driven Analytics / UX Insights
AI in Workflow Automation (content, design assets, repetitive tasks)
Testimonials
I have had the pleasure of working with Mercedes Cruz for a couple of years. Mercedes has a keen attention to detail is thorough and high thoughtful in work delivery.
She is a true asset to my organization. All the members of my team and I love working with her! She receives a 5-star review!
Fantastic work, follow up and communication. Great market research too, she took the time to understand my business and it made a huge difference.
If you’re seeking a web designer who goes above and beyond, I highly recommend Mercedes.