Leduc Goldsmiths
Objective
Client has an unconventional goal for a website with an ecommerce store. Instead of directing website visitors to the online shop, Client prefers to direct foot traffic to their store.
Design & Strategy
Besides working on the website’s aesthetics to make it look premium and luxurious, I added the following elements to answer Client’s goals.
(1) Include prominent ‘Visit’ (instead of Contact) call-to-actions on header and footer areas.
(2) Footer area (on each page) has a large store front photo to make website visitors familiar to the store.
(3) Store address is found at the top and bottom of each page.
Before & After
