Sirona Live
The Challenge
Design a website to promote instructor pages for online yoga classes — where the product isn’t a studio, it’s a feeling. Sirona Live’s audience is people choosing to practice yoga at home rather than commute to a gym or studio, so the site had to sell that at-home experience as a legitimate, appealing alternative, not a lesser one.
Strategic Approach
If someone’s deciding between a home practice and a gym class, the website’s job is to make “home” feel like the better choice — calm, personal, unintimidating. That shaped two connected decisions:
A color palette built for relaxation, not energy
Light, cool, cozy tones were chosen deliberately over the high-energy brights common in fitness branding. The goal was to connote calm and comfort at first glance, reinforcing that this is a practice meant to happen in a relaxed space — someone’s own home — rather than a competitive studio environment.
Instructor pages as the centerpiece
Rather than routing everyone through a single generic class catalog, individual instructor pages were designed to give each teacher their own presence — building the kind of personal connection that normally only happens in person, which matters more when a client is choosing an at-home experience over a physical one.
Design Rationale
Together, the palette and the instructor-first structure work toward the same goal: making a screen-based yoga practice feel as warm and personal as walking into a studio — arguably more convenient, without losing what makes the experience feel human.
