Hi, I’m Mercedes
Senior Web Designer | Web Manager
WEB AGENCY CO-FOUNDER
Professional Summary
Results driven Senior Web Designer with over 15 years of expertise in crafting visually stunning, responsive websites that deliver seamless user experiences while adhering to brand guidelines and UI/UX best practices. Proven ability to collaborate effectively with cross-functional teams, including developers, marketers, product managers and stakeholders to produce cohesive, high-impact web projects. Highly skilled in driving measurable outcomes, such as boosting website traffic, enhancing user engagement, increasing conversion rates, and improving SEO performance.
Skills and Competencies
Website Design & Development
Crafting visually appealing, functional, and responsive websites tailored to user needs and industry standards.
- Web Design and Development
- Responsive Design
- HTML / CSS / JavaScript
- Mobile-First Web Design
- Front-end Frameworks (e.g., Bootstrap and Tailwind)
SEO and Analytics
Optimizing websites for search engines and analyzing user behavior to improve performance and visibility.
- Search Engine Optimization (SEO)
- Analytical Tools (e.g., Google Analytics and HotJar)
- Conversion Rate Optimization
Illustration and Creative Skills
Illustration and Creative Skills
UX/UI Design and Branding
Creating user-friendly interfaces and cohesive brand identities that enhance customer engagement.
- User Interface and User Experience Design (UX/UI)
- Branding
- Graphic Design (Color Theory, Typography, and Iconography)
- Web Design Tools (e.g., Figma)
- Adobe Creative Suite (e.g., Photoshop, Illustrator, XD, InDesign)
Content and Marketing
Building engaging content and leveraging marketing strategies to drive traffic and brand recognition.
- Content Management Systems (e.g., WordPress)
- Social Media Marketing
- Video Editing and Video Animation
Project Management and Communication
Ensuring smooth project execution through effective collaboration, organization, and client communication.
- Collaboration and Communication Skills
- Project Management and Consultation
Professional Education
- What is Generative AI. View Certificate.
- Everyday AI Concepts. View Certificate.
- Demystifying ChatGPT and Generative AI: What Every Professional Needs to Know. View Certificate.
- PRODUCT PSYCHOLOGY MASTERCLASS. Use Psychology To Build Better Products. View Certificate.
- UX Foundations: Interaction Design. Using learned behavior by David Hogue (Applied Psychologist and Interaction/UX Designer) View Certificate.
About Me
Hello! I’m Mercedes. I’ve Been a Web Designer since 2007
Experienced and results-driven Web Design professional with over 15 years in the industry, consistently achieving TOP RATED status on Upwork since 2016. I also spearheaded a 20% revenue increase in 2013 as a Co-founder of a web production company called Viiworks Inc. by implementing efficient company procedures and essential SEO processes.
My knowledge and skill to lead web and marketing teams as well as cultivate direct relationships with stakeholders, executive teams, and marketing/sales professionals has consistently led to the successful conception, visual development, and execution of projects, generating additional business opportunities.
Eager to leverage this wealth of experience and contribute effectively to help achieve business goals and creative projects in a web design role.
Positive: Professionalism, Quality, Responsiveness, Value
Mercedes is wonderful to work with! I highly recommend her. She helped me overcome technical difficulties and make my website stand out! Since her update, we’ve seen a strong increase in client form submissions and have gotten compliments on our website. I look forward to working with her in the future.
Fantastic work, follow up and communication. Great market research too, she took the time to understand my business and it made a huge difference.
Featured Work
Long Sales Page in ClickFunnels
Launch & Grow Your Dream Pet Sitting Business
Using Visual Hierarchy to ensure content readability, leading to improved business leads, contributing to the estimated $1M annual profit of the business.
Website Redesign in WordPress
Gordon Buys Homes
The redesigned website successfully increased lead generation within the client’s service areas, achieving the intended business objectives.
Landing Page Design in Ontraport
Get Emails Delivered
To enhance user experience, a key strategy was to minimize cognitive load by reducing the volume of content, making the website easy-to-read, leading to improved conversions.