Resume

Web Designer | Front-End Developer

info [at] mercedesmariecruz.com

Calgary, AB Canada

Google Reviews

LinkedIn Profile

UpWork profile

Summary

Experienced and results-driven Web Design professional with over 15 years in the industry, consistently achieving TOP RATED status on Upwork since 2016. I also spearheaded a 20% revenue increase in 2013 as a Co-founder of a web production company called Viiworks Inc. by implementing efficient company procedures and essential SEO processes.

My knowledge and skill to lead web and marketing teams as well as cultivate direct relationships with stakeholders, executive teams, and marketing/sales professionals has consistently led to the successful conception, visual development, and execution of projects, generating additional business opportunities.

Eager to leverage this wealth of experience and contribute effectively to help achieve business goals and creative projects in a web design role.

Skills

Front-End Development • Web Design • HTML, CSS • WordPress, SquareSpace, any platform with page builders • Photoshop, Illustrator, InDesign, Affinity Photo • Canva • Content Management • Project Management • Graphic Design • Visual Design • Figma • Responsive/Mobile First Web Design • Wireframing • On-page SEO

Achievements

  • Established a consistent track record as a TOP-RATED Freelancer on Upwork.com since 2014.
  • Co-founded Viiworks, a Web Production Agency, in the Philippines.
  • Orchestrated 20% revenue growth in the calendar year 2013, yielding substantial profits and expanding the client base significantly.
  • Led the design and development of VALPI Medical Center’s website, resulting in an outstanding 484.62% surge in search engine rankings and a notable increase in customer engagement.

Positive: Professionalism, Quality, Responsiveness, Value

Mercedes is wonderful to work with! I highly recommend her. She helped me overcome technical difficulties and make my website stand out! Since her update, we’ve seen a strong increase in client form submissions and have gotten compliments on our website. I look forward to working with her in the future.

Nicole Bowdish

Experience

Web Designer and Web Manager

Freelance
Feb 2014 – Present · 10 yrs
Canada

  • Established a consistent track record as a TOP-RATED Freelancer on Upwork.com since 2014.
  • Created impactful landing pages, blog posts, and email designs using various platforms (WordPress, Ontraport, HubSpot), resulting in generated business leads.
  • Ensured all digital assets adhered to modern digital standards and implemented best on-page SEO practices.
  • Fostered direct relationships with stakeholders, executive leadership, and marketing and sales teams.
  • Spearheaded the conception, visual development, and execution of projects, subsequently opening doors to additional business opportunities.
  • Actively pursued ongoing education and implementation of new technologies in website practices, directly contributing to increased business conversions.

Senior Web Designer and Marketing Officer

Viiworks
May 2011 – Jan 2014 · 2 yrs 9 mos
Makati, Philippines

  • Orchestrated 20% revenue growth in the calendar year 2013, yielding substantial profits and expanding the client base significantly.
  • Led the design and development of VALPI Medical Center’s website, resulting in an outstanding 484.62% surge in search engine rankings and a notable increase in customer engagement.
  • Optimized SEO and Social Media services, contributing to substantial improvements in clients’ search engine rankings.
  • Efficiently supervised web design projects to enhance overall work efficiency.
  • Collaborated with a 20+ member team to organize marketing initiatives, promoting company services and optimizing internal processes for increased production efficiency.

Web Designer

Ivertise Marketing and Web Technologies
Dec 2007 – Apr 2011 · 3 yrs 5 mos
Makati City, Philippines

  • Earned commendation for elevating R&D team productivity through the effective implementation of HTML and CSS innovations, addressing client website issues efficiently.
  • Assumed a pivotal project management role overseeing the production of U.S. client websites.
  • Executed multifaceted front-end coding tasks and implemented rigorous quality control measures for diverse U.S. medical websites.

Assistant Strategic Planner

AB Communications
Nov 2004 – Oct 2007 · 3 yrs
Makati, Philippines

  • Collaborated seamlessly with advertising agency departments to implement targeted marketing strategies informed by comprehensive research studies.
  • Distinguished as the business events coordinator for the CEO’s esteemed affiliations, namely the Rotary Club of Manila and the Philippine Marketing Association.

Accounts Assistant

AB Communications
Nov 2004 – Oct 2007 · 3 yrs
Makati, Philippines

  • Orchestrated comprehensive advertising campaigns for Goldilocks Foodshop, ensuring strategic management and optimization.
  • Facilitated seamless communication between Goldilocks Foodshop and advertising agency departments, enhancing traffic flow efficiency and client engagement.

Mobile Designer

Anxa.com
Feb 2004 – Aug 2004 · 7 mos
Alabang, Philippines

  • Conceptualized and developed mobile applications catering to US and French markets, adhering to industry standards.
  • Preserved front-end aesthetics and user experience of the corporate website, seamlessly integrating with other websites as per specified requirements.

Professional Education