Email Performance Report - Get Emails Delivered
OBJECTIVE
Design an Ontraport page for Report feature of Get Emails Delivered service.
CLient
- Get Emails Delivered
Services
- Web design
- Content editing
- Onpage Optimization
Deliverables
- Ontraport Sales page
Other
- Content Editing and Propagation
- Graphic design
- Post services for any design edits
Website
Case Study Article
Problem Statement
The Client. has a lot of prepared content to use but has no idea how to design/use them for the landing page. Imagine a long Word document with so much content, and terminologies that a non-tech person might find alien.
Problem Solution
To enhance user experience, a key strategy was to minimize cognitive load by reducing the volume of content. This approach was complemented by carefully structuring the layout to ensure clarity, conciseness, and readability. The goal was to create a user-friendly interface that guides users intuitively through the content, making it easy for them to find and absorb information.
Design Process + Strategy
To ensure the project’s success, I began by conducting a thorough analysis of the client’s competitors, focusing on current industry design trends and standards. This research provided valuable insights that informed our design approach.
Next, I refined the client’s content using the StoryBrand Framework, a renowned messaging tool that enhances marketing effectiveness by streamlining and clarifying brand messaging. This framework helped articulate the client’s value proposition more clearly and compellingly.
Throughout the design process, I adhered strictly to the client’s brand guidelines, ensuring consistency in style and tone.
Crucially, I prioritized the prominence and clarity of call-to-action elements, making them distinct and easily noticeable to optimize user engagement and conversion rates.
Mercedes possesses incredible design skills but also took the time to understand the essence of our brand. The result is a website that not only looks stunning but also perfectly aligns with my vision. Mercedes was a pleasure to work with, ensuring that every detail was thoughtfully considered. If you’re seeking a web designer who goes above and beyond, I highly recommend Mercedes. Thanks for creating a site that truly reflects the heart of my business!
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