Biceps After Babies in WordPress

OBJECTIVE

Improve content organization and layout of bicepsafterbabies.com website for better conversions.

 

CLient

  • Biceps After Babies

Services

  • Web design
  • UI
  • Front-End Web Development
  • WordPress Implementation
  • Project Management
  • Work hand-in-hand with SEO expert

Deliverables

  • Design Mockups
  • WordPress Build

Other

  • Competitor Analysis
  • Content Propagation & Image editing (when needed)
  • Post services for any design & WordPress bugs

Website

Style & Imagery

#00D8D8
#1F7773
#31363A
#F0AB00
#333638

Dancing Script

Montserrat

Innerpage Before + After Redesign

[baie_before_after_image src_before=”https://mercedesmariecruz.com/wp-content/uploads/2020/02/bab-innerpage-before.jpg” src_after=”https://mercedesmariecruz.com/wp-content/uploads/2020/02/bab-innerpage-after.jpg” size=”selectasize.” admin_label=”Innerpage Before + After” _builder_version=”4.7.3″ animation_style=”zoom” hover_enabled=”0″ z_index_tablet=”500″ box_shadow_style=”preset1″ force_fullwidth=”on” module_alignment=”center” sticky_enabled=”0″ _i=”1″ _address=”4.0.0.1″ /]

other project details

TARGET AUDIENCE

A brief description of the client’s target market.

Target Audience

(1) Age 30-50

(2) Mom

(3) Hasn’t ever struggled with weight loss until now

(4) Loves to exercise and does it at home

(5) Never has had to watch what she eats

(6) 10-30 lbs to lose

(7) Shops at target and Hobby Lobby

(8) Member of Church of Jesus Christ of Latter-day Saints

(9) SAHM (husband employed with a good job)

(10) Owns beachbody workouts

(11) Loves fro-yo

(12) Loves decorating her home

(13) Adores Joanna Gains

(14) Lives in the US

(15) Drives a van or SUV

(16) Has monthly cleaners

(17) Loves the Bachelor

(18) Heard her friend talk about macros.

(19) Client: Most clients find me through my instagram or through my podcast (Biceps After Babies Radio). I would love to have more people find me via my website and we are also working on a pinterest strategy.

Discovery Process

COMPETITOR ANALYSIS

I completed a competitive analysis of the client’s top competitors. Based on this, I was able to come up with a an ‘step-by-step’ format to easily get leads.

SCREENCAPS

ADOBE XD VIDEO MOCKUPS

Mockup video for Desktop screens
Mockup video for Tablet screens
Mockup video for Mobile screens