OBJECTIVE
The redesign should lead to conversions.
KEY REASONS FOR REDESIGN
(1) There are new business owners – and there have been some challenges with service in the past and are now trying to make up for to build the brand back up.
(2) Better layout, scrolling home page design
(3) More visually pleasing (better images, more modern and professional looking)
(4) Better credibility
CLient
- Tampa Dock & Seawall
Services
- Web design
- UI
- Front-End Web Development
- WordPress Implementation
- Project Management
Deliverables
- Design Mockups
- WordPress Build
Other
- Competitor Analysis
- Icons and stock images research
Website
Style & Imagery
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Playfair Display 42px
Playfair Display 22px
Montserrat 42px
Montserrat 19px
Homepage Before + After Redesign
Before
After
Innerpage Before + After Redesign
Before
After
other project details
TARGET AUDIENCE
A brief description of the client’s target market.
Target Audience
(1) Target audience are high-income people that live on Tampa Bay or one of the smaller bays that are part of it.
(2) “White Lexus” crowd – they make good solid 6 figures, the wife doesn’t need to work, 90% Caucasian.
(3) Customers are almost exclusively male, between 40 – 65 years old.
(4) These people aren’t the type to wear smoky jackets even when they earned a lot of money. They’re more of the shorts and boat shoes type.
(5) They’re not as concerned about the money as they are about enjoying their boat.
(6) They know more about boats but not much on the construction of a dock.
Discovery Process
COMPETITOR ANALYSIS
I completed a competitive analysis of the client’s top competitors. Based on this, I was able to come up with a an ‘step-by-step’ format to easily get leads.
SCREENCAPS
ADOBE XD MOCKUPS
These are mockups for Desktop, Tablet, and Mobile screens created in Adobe XD.
